Between December 2016 and February 2017 small stands were manufactured and installed and lighting was installed at twenty four automatic filling stations in Yekaterinburg and Sverdlovsk region.
In a very short period of time a new branded design was completed that is a perfect match for densely populated large cities, allowing the new advertising stands to be effectively deployed to filling stations. The customer awareness of the Bashneft brand was increased dramatically resulting in more sales of fuel and lubricants. Meanwhile the remote system for changing the prices on the information stands reduced the operating costs incurred by Bashneft for the running of its filling stations.